Shielding Your Brand: FTC Truth in Advertising Compliance
Post Overview This professional guide breaks down the essential legal framework for Truth in Advertising in the United States, primarily enforced by the Federal Trade Commission (FTC). We cover the three core standards—truthful claims, non-deception, and evidence-based substantiation—and provide practical compliance strategies for modern marketers, including rules for endorsements, green claims, and avoiding common pitfalls. […]