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The Power of : Protecting Your Brand’s Visual Identity

Meta Description: Understand how Trade Dress law, a powerful form of Intellectual Property, protects the “look and feel” of your product, packaging, and business environment. Learn the requirements for distinctiveness and non-functionality under the Lanham Act. Understanding the Critical Role of Trade Dress in Intellectual Property In the competitive modern marketplace, a company’s success relies […]

" if at all, and slogans, brand identity, brand managers, by a utility patent, color, color scheme, colors, consumer surveys, conversely, cost, distinctiveness, Get-Up, graphics, it must be protected, its packaging, Lanham Act, layout, logos, non-functional, other IP rights, packaging, product design, product packaging, purpose, sales success, secondary meaning, size, texture, there is another, trade dress law, trademark, trademark protection, unlike patents, Visual Identity

The Power of : Protecting Your Brand’s Visual Identity

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