brand managers - Geunim

Your Global Brand Shield: Navigating the Madrid Protocol

Meta Description Snapshot Unlock seamless international trademark protection with the Madrid Protocol. Learn the steps, benefits (convenience, cost-effectiveness), and crucial details like the ‘Basic Mark’ and ‘Central Attack’ to manage your global brand portfolio efficiently through WIPO’s centralized system. The Madrid Protocol: Centralized Power for Global Trademark Protection In today’s globalized market, establishing and defending […]

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The Power of : Protecting Your Brand’s Visual Identity

Meta Description: Understand how Trade Dress law, a powerful form of Intellectual Property, protects the “look and feel” of your product, packaging, and business environment. Learn the requirements for distinctiveness and non-functionality under the Lanham Act. Understanding the Critical Role of Trade Dress in Intellectual Property In the competitive modern marketplace, a company’s success relies

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